With the winter holiday season just around the corner, it’s NOT too early to start planning. The holiday season is by far the biggest time of year for retailers. Almost 20% of the total annual sale is made in the final months of the year.
Yours isn’t the only business out there that’s hoping to take advantage of the busy holiday season. So it’s important to stay a step ahead of the competition by preparing as much as possible.
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Whether you are selling physical products or services, as a small business, I think you should have a neat slice of this success cake too. This is why we’ve put together this short guide to help you set your business in the best position (with our help) to capitalise on this amazing opportunity.
£1000
The average amount most people are setting aside to spend during the holiday season. Almost 60% of this will be spent on gifts.
53%
53% of all millennials take part in the Black Friday and Cyber Monday shopping holiday. 5% of those surveyed said they have waited up to a year to purchase in anticipation of Black Friday sales.
£1.5 billion
Amount spent online in the UK in 2018 during the Black Friday period.